Crack the discount strategies of your competitors all year long and calibrate your own: discount the right number of SKU, at the right discount rate, with perfect timing.
Exhaustive & updated tracking
Demand proxy through web search trends
Allocate smartly your discount budget by category
Drill down discount budget allocation of your competitors at category level: select the right categories to push and find the best path to maximize discount impact and post-rebate sell-through.
At category or sub-category level, based on industry standards
2 analysis options: by product or by competitor
Comparable product tracking
Define the most attractive discount at SKU level
Make sure every penny you invest in discount is efficiently used. For any product you sell, daco tracks comparable items in your market. You can now set the right discount product by product and be alerted of competitors’ major moves.